Let's talk body transformation.

But first - do you need more knowledge or more action to get your dream body?

Some people don't even know where to start.

They've been fed incorrect information for years about what's really required to get lean and muscular.

• More cardio
• Just eat less and don't eat too many carbs
• Perform high intensity (HIIT) workouts to burn more fat
• Don't eat a big dinner or you'll store more fat
• Lifting heavy weights will make you bulky or get you hurt

*👆🏼By the way, all of those are wildly incorrect and are just a few of the nonsense claims I read about

There is a lot of bad advice and information out there in the health and fitness world. So maybe you do need some more knowledge.

If you've been following along with my emails for a while, I hope you've gotten that knowledge.

I need you to do something real quick.

Pause for 5 seconds.

Take a quick self assessment.

Do you need more knowledge to get started?

Maybe, just maybe...

• You don't need to research any more.
• You don't have to wait for the time to be 'just right' (because when is the time ever just right)
• You need less knowledge, and a little more action.

You might know what you need to do.

You are ready for change (even if it's scary and you have your doubts)

Maybe you just need permission to go for it.

I'll never forget laying in bed, mind racing, and unable to sleep.

I had done all the research.

I knew what I wanted.

I certainly had enough knowledge to get started.

Shoot, I had gone to school for this, and I did this for a living.

But I still wasn't where I wanted to be when it came to my health and my body.

I really opened up to Lindsey about my fears and my frustrations.

I was tired of being stuck in the same place despite 'knowing' what I needed to do.

I was tired of dabbling in health and fitness, when what I really desired was transformation.

I was scared.

I knew deep down that going all in was what I needed to do. 

But I knew it wouldn't just be sacrifice for me.

Any time you make the decision to change or sacrifice something, the people around you have to change too.

I'll never forget her simple response:

"Go for it. I believe in you and I will support you however I can"

That changed everything for me.

All I needed was permission to pursue my transformation.

I give you permission to go for it.

And if your wife is anything like mine, she was just waiting for me to take action and really go for it.

I put my 10+ years of schooling, research, and knowledge to the test - and I went all in on taking action.

And my body transformed...and it transformed rather quickly.

In a few short months my body fat percentage went from the mid teens to 8.8%.

I didn't have to give up the foods I love.

I didn't have to workout more than 3x/week.

I didn't have to say no to social events or eating out.

And don't get me wrong, the physical transformation was cool.

Seeing your abs and having bigger, more defined arms is worth it, even if you don't think you care about those things.

People around you start to take notice.

But it's about so much more.

And I know you can achieve the same results with a little bit of knowledge and a clear plan to follow.

Let me explain what I mean.

It wasn't just my body that transformed during those 4 months.

Here is where I noticed the most change.

Where my clients notice the most change - even within the first couple of months.

And here's where you can see the most change too:

• Everyday confidence. You love the way you look whether you're in work clothes, workout clothes, or in your swimsuit at the pool
• More energy and drive. Your not reaching for another cup of coffee, a sugary snack, or finding yourself crashed on the couch at the end of the day
• Peak performance. You're strong and athletic physically (and your wife is taking notice). Your sharp mentally and more productive at work. And you're even performing better in the bedroom (no one likes to talk about this, but too much body fat is a killer for testosterone and sexual performance)
• Discipline, integrity, and excellence. You want to be seen as a leader in your family, your community, and your workplace. Your body is a reflection of your habits and your mindset. Looking healthy and fit tells those around you that you value yourself.

That's all available to you.

Imagine what it would feel like to feel confident with your shirt off again (or maybe for the first time)

Imagine having more intimacy with your spouse, and for her to have a hard time keeping her hands off of you.

Imagine your kids seeing you as their superhero, and other Dads wondering how on earth you can look like that with your busy schedule.

Maybe you can relate. You want to get healthy and fit. You want all of those things I just mentioned, but...

• You don't have time
• You think it's going to be too much work. Do you really have what it takes?
• You're scared of putting yourself out there, so you stay in your comfort zone
• You're not sure if your wife is on board (trust me, she's just waiting for you to step into the man that you're capable of becoming)
• You don't want to burden your family or be selfish for pursuing your own health and fitness goals
• You're worried about what other people might think
• You haven't worked out in a while or stepped into a gym in a long time
• You've tried other diets and workouts. They worked for a little bit, but then they didn't
• You straight up just don't want to, because you think getting fit means working out every day and never eating anything you want to eat (which is 100% the wrong approach)

I think I'm about to do something crazy, but I need something from you first.

So read on.

I've spent the last 15+ years immersed in the health and fitness world, learning everything I could.

I spent the last 10+ years working with clients and learning about their needs and their challenges to getting healthy.

I spent the last 2+ years building out a protocol aimed at simple body transformation.

Which was originally built out of necessity.

My schedule was crazy.

I was trying to juggle being a good husband, a good father, and a good business owner. All of those are full time jobs on their own.

I needed a simple way to transform my body without spending hours in the gym each week or following some crazy complicated diet.

So I basically stumbled upon the principles that I walk my clients through, and started to notice they were all seeing the same body transformation that I was.

As of me sitting here and writing this today, there has really only been one way to work with me.

And it's been you and I working together, 1-on-1, with a 100% personalized plan to you and your needs.

This was the only way I knew how to guarantee success, and it's pretty much the only way we've operated our business over the years.

Because it's a highly personalized and hands on approach, that also means the only way to work with me is to pay a good chunk of money.

But after working with hundreds of clients now over the past 7+ years, I've noticed success patterns that work for a majority of people.

I started to refine my protocol even more as I discovered the exact things that worked for the majority of my clients.

Now here's the crazy part.

I want to make it available to you...at a fraction of the cost.

It's crazy because, compared to my 1-on-1 coaching, I will certainly lose money by giving away all the information, coaching, and direct support you'll be getting when you sign up.

This is a decision I feel I need to make in order to make the information I have accessible to the person who can't pay $1000/month to work with me.

It won't cost you $500-$1500 per month to work with me, like my 1-on-1 clients are paying.

It won't even cost you $100/month.

It will cost you something - because I've found those that pay, they pay attention.

You need some skin in the game to get results.

Even though it won't break your bank, I can guarantee you'll get similar results that my 1-on-1 clients are getting.

Because I've identified the key fitness principles that work time, and time, and time again.

And you'll be part of a community of other men on the exact same journey you're on, cheering you on every step of the way.

The price will certainly be going up in the future, but here's what I need to know from you right now.

Because this is something I've never done before, I'm putting together a special discounted offer for a select group of men.

There will be a limited amount of spots open (I have to keep the group small - for now - to make sure you get the body transformation you desire)

I just need you to do one thing, if you're even slightly interested in learning more about this new coaching program:

Click Here And Fill Out This Interest Form

This isn't locking you in or forcing you to commit to anything.

It's just letting me know to add you to my list as someone who wants more details on the program.

I was hoping to spell out exactly what's included in the program in my email today.

But I hear the kiddos crying and I've got responsibilities there first.

So for now, just fill out this form, and I'll get you all the details real soon.

I guarantee you'll be blown away for how much I'm giving away (just don't tell my 1-on-1 clients I'm actually doing this) 🤫

Talk to you soon,

Dave

P.S. If you're the type to scroll straight to the end of the email, here's the scoop: I'm thinking about doing something crazy. I'm going to give away everything that my 1-on-1 coaching clients get (who pay $500-1500 per month to work with me), and I'm making it available to a select group of men that want to transform their body (at a fraction of the cost). If you're even remotely interested in hearing more details, take 60 seconds to fill out this form and I'll get you more information as I launch this soon